Size Does Matter

Looking back at the year in Weber Shandwick travel, I can only think of one word to describe 2007…BIG! It seems like the travel team has been around the world and back this year, generating buzz for our clients. I am personally honored and awestruck to have been involved in the historic launch of the Singapore Airlines’ A380 – the World’s largest aircraft – and to have wandered the decks of Liberty of the Seas – the World’s largest cruise ship – all in one year.

While we helped Singapore Airlines’ A380 capture the attention of the world with its sheer size and significant advances in in-flight comfort and service, the team also orchestrated huge PR success stories with efforts surrounding the return of the famed street cars to New Orleans and even the zaniness of offering New Yorkers a free Canadian diamond.

From sizable dimensions and great big innovations to the little ideas that made a giant splash, after this year the saying “go big or go home” has never had more meaning to me!

Here’s to an ever bigger 2008!

Marlayna