The fearless leader of the Weber Shandwick Travel & Lifestyle practice is notori
ous for his "simple" out -of-the-box ideas (this is a public blog, saying "impossible" may be misinterpreted). Needless to say, when Royal Caribbean International asked for recommendations on how to let Texans know that Voyager of the Seas, one of the world's most innovative cruise ships, is sailing the full winter season from Galveston for the first time, his idea was simple: Voyager of the Seas needs to give a memorable salute to the Republic of Texas. First comes simple and then comes out-of-the-box...
Six months later, the largest longhorns on record - with a "horn-span" of 140 feet long and weighing in at 600 pounds - grace the top of Voyager of the Seas. It's almost natural that the largest cruise ship in the Gulf Coast salute Texas with the world's largest longhorns as she sails into Galveston Bay. Four triangular Lone Star State flags measuring 75 x 80 feet drape the bow and stern as she arrives to complete the look (you have to see it to believe, hence the picture above). The inflatable longhorns debuted Sunday, January 13 and are inflated every week when the ship is in the Port of Galveston. What happens when spring comes and Voyager goes to Spain? In anticipation of the scenario, Royal Caribbean auctioned the horns on eBay with all proceeds benefiting the Starlight Starbright Foundation, Texas Chapter. Rightly so, the original Voyager longhorns will stay in Texas with a Royal Caribbean enthusiast who put in the winning bid of $4,200.
Everything is bigger in Texas, including cruise travel, longhorns, philanthropic hearts...and Public Relations!
ous for his "simple" out -of-the-box ideas (this is a public blog, saying "impossible" may be misinterpreted). Needless to say, when Royal Caribbean International asked for recommendations on how to let Texans know that Voyager of the Seas, one of the world's most innovative cruise ships, is sailing the full winter season from Galveston for the first time, his idea was simple: Voyager of the Seas needs to give a memorable salute to the Republic of Texas. First comes simple and then comes out-of-the-box...Six months later, the largest longhorns on record - with a "horn-span" of 140 feet long and weighing in at 600 pounds - grace the top of Voyager of the Seas. It's almost natural that the largest cruise ship in the Gulf Coast salute Texas with the world's largest longhorns as she sails into Galveston Bay. Four triangular Lone Star State flags measuring 75 x 80 feet drape the bow and stern as she arrives to complete the look (you have to see it to believe, hence the picture above). The inflatable longhorns debuted Sunday, January 13 and are inflated every week when the ship is in the Port of Galveston. What happens when spring comes and Voyager goes to Spain? In anticipation of the scenario, Royal Caribbean auctioned the horns on eBay with all proceeds benefiting the Starlight Starbright Foundation, Texas Chapter. Rightly so, the original Voyager longhorns will stay in Texas with a Royal Caribbean enthusiast who put in the winning bid of $4,200.
Everything is bigger in Texas, including cruise travel, longhorns, philanthropic hearts...and Public Relations!
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