"Sailing," the Christopher Cross version, is what comes to mind when I think of the 12th Bahamas Weather Conference. Along with my trusty colleagues, I sailed into Grand Bahama in April, helped the Bahamas Ministry of Tourism put on a successful conference, and sailed back to New York. Well actually we flew, but you get the point.
Weber Shandwick is challenged with making each Bahamas Weather Conference grander than the last, so how did we pull it off and make it look easy? First, we put on the standard issue conference polo shirt, which automatically makes us look more intelligent. For substance, secured Dr. William Gray and Dr. Phil Klotzbach to announce the 2008 Atlantic Basin Hurricane Forecast at the start of the conference. Then pitched the AP, CNBC and other media to interview them from The Bahamas. Next, we jazzed-up the http://www.bahamaswxconference.com/ VODCast site so that 125,000 people have a reason to visit the site over the course of four days (and they did.) And finally, built an "organic-looking", oversized, branded sandcastle to serve as the backdrop for live broadcasts.
The 2008 conference was amazing. Everyone had a job to do and they did it well. The beach at the Westin Grand Bahama Resort also held up its end of the bargain.
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